GAIA SALON



Situation: An Aveda Concept Salon featuring the high end services and the high quality line of Aveda personal care products. Gaia is one of the fastest growing salons in the country (Salon Today Magazine - June '03).

Needs: How to depict an existing salon imbuing it with the worldly cachet of the Aveda brand while simultaneously appealing to the hip sensibilities of a college age market.

Solution: Internet Web Site. Design features include:

• Subtle reminders of Aveda's all natural product strategy.
• Earth friendly orientation
• High end technology (Flash, e.g.) that appeals specifically to a college-age, computer-savvy market
• Specific use of color, images and motion that appeal to the target market, convey the Aveda reputation for highest quality, all natural products and the proactive Aveda stance toward the environment

Awards:

• 2002-2003 Golden Web Award
• 2002 Excellence of Design Gold Award
• 2002 Best of the Web Award
• BobStaake.com Way Cool Site Award

Visit the site at: www.GAIAsalon.com