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FIRECRACKER
Situation: Steve Balderson's second film involves a leap from the low budget
format of PEP SQUAD. FIRECRACKER is a thrilling murder mystery based
upon an actual murder that occurred in Eisenhower-era Kansas. The
production company, Dikenga Films, was searching for financing to
produce the film.
Needs: In a media-savvy, visually astute industry, the company needed to
create visually stunning and attention grabbing material to convince
potential investors that FIRECRACKER represents a sound investment.
In addition, a means for stimulating public interest in the film is
important as many successful films establish ground-swells of support
via the internet.
Solutions:
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A very detailed web site was created focusing on the cast and the
story. It features music (Nocturnes by Chopin) stunning imagery
as well as featured pages on the individual cast members.
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A second site was created which, through use of periodic "chapters,"
is serially revealing, at least in part, the true story behind the
film. Notices were sent to the Dikenga mailing list and to links
on other web sites that have mentioned the film. Current email subscribers
to the "true story" number over 3,000. The individual
episodes have featured sound clips from interviews, photos of the
murder house and other landmarks associated with the crime and detailed
information about the various individuals who played a role in the
"true story."
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A poster was created for use at the Cannes Film Market to assist
the sales agent in pre-selling the film in various countries.
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Post cards were created, and then were custom imprinted in the message
area announcing each cast member. These were sent to the Dikenga
mailing list of distributors, sales companies and producers as each
new cast member was revealed.
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A
3 minute digital video "teaser" was made to promote the
film to potential investors as well as for use on the "true
story" web site. Shot and edited by Imagemakers, the teaser
features music, sound effects and imagery to convey the "look"
of the finished film, as well as the mystery surrounding the true
crime.
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T-shirts have been designed to be used as giveaways to cast members,
other celebrities (the shirts have been spotted being worn in Los
Angeles), and possibly for sale over the internet.
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Visit
the website at: www.dikenga.com/films/firecracker
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